Alvin K. Burns Marketing Research

ISBN 13: 9780130104878

Marketing Research

9780130104878: Marketing Research

Mainstream, undergraduate text for Marketing Research course with special applications to SPSS for Windows.

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About the Author:

Eric Shiu teaches Marketing Research at the University of Birmingham

Joseph Hair is Professor of Marketing at Kennesaw State University

Robert Bush teaches at Louisiana State University, Lafayette

David Ortinau teaches at the University of South Florida

"About this title" may belong to another edition of this title.

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