Items related to Advertising Management
This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.
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- PublisherPearson Education (US)
- Publication date1991
- ISBN 10 0130091502
- ISBN 13 9780130091505
- BindingPaperback
- Edition number4
- Number of pages624
- Rating
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Advertising Management
Published by
Pearson Education (US)
(1992)
ISBN 10: 0130091502
ISBN 13: 9780130091505
Used
Softcover
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Livre un peu vrillé. Légères traces d'usure sur la couverture. Couverture différente. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Book slightly twisted. Slight signs of wear on the cover. Different cover. Edition 1992. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-497-750
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Advertising Management
Published by
Prentice Hall
(1992)
ISBN 10: 0130091502
ISBN 13: 9780130091505
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Softcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:0130091502. Seller Inventory # 9209240
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