Technology Entrepreneurship: Creating, Capturing, and Protecting Value

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9780123745026: Technology Entrepreneurship: Creating, Capturing, and Protecting Value

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.


* rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture;
* a more in-depth examination of intellectual property development and management than is common in business-focused entrepreneurship texts;
* a more in-depth treatment of valuation, deal structuring, and equity preservation issues than is common in business-focused entrepreneurship texts;
* extensive discussion of technology management and continuous innovation as a competitive advantage;
* addresses the issue of leading, managing, motivating, and compensating technical workers;
* spends more time on the fundamentals of marketing and selling, as these are elements of entrepreneurship often most neglected by engineers and scientists;

"synopsis" may belong to another edition of this title.

Product Description:

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.

  • Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture
  • In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups
  • Extensive discussion of technology management and continuous innovation as a competitive advantage
  • Addresses the issue of leading, managing, motivating, and compensating technical workers
  • More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists

Product Description:

New, ship fast, delivered in 5-7 days in UK, No PO BOX.

"About this title" may belong to another edition of this title.

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