Simplicity looks easy. It’s not. It’s easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world – from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity.
Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.
"synopsis" may belong to another edition of this title.
"Great creative ideas are always simple, or at least, they feel simple. At Google we aspire to simplicity in everything we do, and Lord Saatchi's perspicuous collection is an enjoyable reminder of the power of clear thinking.""
"--Tom Uglow, Google Creative Lab""
Great creative ideas are always simple, or at least, they feel simple. At Google we aspire to simplicity in everything we do, and Lord Saatchi's perspicuous collection is an enjoyable reminder of the power of clear thinking. "Tom Uglow, Google Creative Lab""
Great creative ideas are always simple, or at least, they feel simple. At Google we aspire to simplicity in everything we do, and Lord Saatchi's perspicuous collection is an enjoyable reminder of the power of clear thinking. Tom Uglow, Google Creative Lab"
"Great creative ideas are always simple, or at least, they feel simple. At Google we aspire to simplicity in everything we do, and Lord Saatchi's perspicuous collection is an enjoyable reminder of the power of clear thinking." --Tom Uglow, Google Creative Lab
"About this title" may belong to another edition of this title.
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