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Synopsis
Coca-Cola is the world's best known brand and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonization, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York reporter Constance L. Hays examines the 116 year history of Coca-Cola by describing the charismatic, driven men who, generation after generation, made Coke the world's best known brand: the Cuban exile who worked his way up the company to become Chief Executive is just one of the senior managers whose grip on the company led it down extraordinary paths. Starting with its creation after the Civil War and continuing with its dominion of the domestic and world-wide soft drink business, the story of Coca-cola is one of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed.
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Review
"Constance Hays has written a lively account of how the company reached this global status-and an even more detailed account of how, in the late 1990s, it seemed to lose its way." (The Sunday Times)
"Coca-Cola no longer bestrides the world as it once did. The glory days are over-The chain of events that led to this situation is nicely chronicled-in this entertaining and well-researched book-Anyone interested in the rise and fall of great corporations - and especially the people trying to run them - will learn a lot from this book." (The Sunday Telegraph)
"Colourful and timely-Constance Hays has produced a wellresearched and objective account of-a business that now sells enough Coke to build a stack of crates that would almost reach Mars'" (The Saturday Telegraph)
Book Description
'Colourful and timely'The Saturday Telegraph
"About this title" may belong to another edition of this title.
- PublisherHutchinson
- Publication date2004
- ISBN 10 0091799686
- ISBN 13 9780091799687
- BindingHardcover
- Number of pages416
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Pop
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Hardback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR008847405
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Pop : Truth and Power at the Coca-Cola Company
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Published by
Cornerstone, United Kingdom, London, 2004
ISBN 10: 0091799686
ISBN 13: 9780091799687
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Coca-Cola is the world's best known brand and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonization, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York reporter Constance L. Hays examines the 116 year history of Coca-Cola by describing the charismatic, driven men who, generation after generation, made Coke the world's best known brand: the Cuban exile who worked his way up the company to become Chief Executive is just one of the senior managers whose grip on the company led it down extraordinary paths. Starting with its creation after the Civil War and continuing with its dominion of the domestic and world-wide soft drink business, the story of Coca-cola is one of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001279344
Quantity: 2 available
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Pop: Truth and Power at the Coca-Cola Company
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Hardcover. Condition: Very Good. Pop: Truth and Power at the Coca-Cola Company This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780091799687
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Pop: Truth and Power at the Coca-Cola Company
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780091799687
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. HARDBACK IN JACKET 2004. Clean & tight. No inscriptions. Flat pages. Jacket is not torn. Jacket is now under clear removable covers. Dispatched ROYAL MAIL FIRST CLASS with TRACKING next working day or sooner securely boxed in cardboard. ref 447.3. Pop: Truth and Power at the Coca-Cola Company. Seller Inventory # 043205
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