Items related to International Marketing Strategy
The new edition of this acclaimed work examines from an analytical and pragmatic outlook how to adapt marketing strategies to prevailing market conditions. Most of the 50 articles are new to the third edition and all are by recognized international experts. They have been carefully edited into an integrated framework to guide and stimulate the reader and fully reflect the rapidly changing world marketing environment. The objective is to help the reader define the problems he or she is likely to encounter in international marketing, bearing in mind that defining the problem is the single most important prerequisite to solving it. The present collection is designed to meet the need of both executives and students for impulses to stimulate their own thinking. It enables the reader to make his or her own diagnosis of differences and similarities in marketing structures around the world, and it provides guidelines for the planning of appropriate marketing strategies.
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About the Author:
S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, Georgia State University, Atlanta, GA.
Tamer specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. Tamer s professional career spans teaching, research and administrative responsibilities in international business at Michigan State University, Bradley University, University of Wisconsin, and the Middle East Technical University (Turkey). Tamer has authored more than a dozen books and over 190 refereed journal articles. His work is among the most cited contributions in international business. His books include "International Business: The New Realities", 2nd Ed., co-authored with G. Knight and J. Riesenberger. Tamer holds MBA and Ph.D. degrees in business from the University of Wisconsin.
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- PublisherButterworth-Heinemann Ltd
- Publication date1990
- ISBN 10 0080362842
- ISBN 13 9780080362847
- BindingPaperback
- Edition number3
- Number of pages650
- EditorThorelli Hans Birger, Becker H.
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International Marketing Strategy. 3rd ed.
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Tarrytown, New York, U.S.A.: Pergamon Pr
(1990)
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International marketing strategy.
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Book Description 3rd ed. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIc 1405c 9780080362847 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2094217
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INTERNATIONAL MARKETING STRATEGY : 3rd Edition
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Pergamon Press, Oxford New York Beijing Frankfort
(1990)
ISBN 10: 0080362842
ISBN 13: 9780080362847
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Book Description Soft cover. Condition: Very Good. Third Edition. Text/Near New w/faint highlighting to c. 8 pages. Softcover/NF w/trace wear to corner tips & faint creasing to spine. Text in 7 parts; Part I, Conceptual Foundations (8 essays); II, Intenationalization of the Firm (6); III, Global Markets (6); IV, Researching, Understanding & Negotiating for Global Market Opportunities (6); V, Market Entry Strategies (10);VI, Developing, Implementing & Controlling the International Marketing Mix (9); and VII, Integrated Marketing Planning & Action (5). 640 (+ x) pages, with figures, tables, [Bibliography], Glossary, 4 Index, Appendix, and About the Editors; each chapter is followed by Further Reading. Seller Inventory # 04n0395
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Book Description Paperback. Condition: Very Good. International Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780080362847
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780080362847
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International Marketing Strategy, Third Edition
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