Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.
With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
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Book Description McGraw-Hill Education, 2013. Hardcover. Book Condition: New. book. Bookseller Inventory # 0078029007
Book Description McGraw-Hill Education, 2013. Hardcover. Book Condition: New. Bookseller Inventory # P110078029007
Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0078029007 New book with very minor shelf wear. STUDENT US EDITION. Never used.Nice gift. Best buy. Shipped promptly and packaged carefully. Bookseller Inventory # SKU5005264
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Book Description McGraw-Hill/Irwin, 2013. Hardcover. Book Condition: Brand New. 4th edition. 736 pages. 11.20x9.80x1.40 inches. In Stock. Bookseller Inventory # zk0078029007