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PREFACE TO MARKETING MANAGEMENT
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About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
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- PublisherMcGraw-Hill Education
- Publication date2014
- ISBN 10 007786106X
- ISBN 13 9780077861063
- BindingPaperback
- Number of pages288
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