Marketing: The Core (Irwin Marketing)

3.21 avg rating
( 82 ratings by Goodreads )
 
9780077729035: Marketing: The Core (Irwin Marketing)

Marketing: The Core 6e by Kerin and Hartley continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:

  • High Engagement Style: Easy-to-read, interactive, writing style that engages students through active learning techniques.
  • Personalized Marketing: A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests.
  • Marketing Decision Making: The use of extended examples, cases, and videos involving people making marketing decisions.
  • Integrated Technology: The use of powerful technical resources and learning solutions, such as Connect, LearnSmart, SmartBook, www.kerinmarketing.com, and video links.
  • Traditional and Contemporary Coverage: Comprehensive and integrated coverage of traditional and contemporary concepts.
  • Rigorous Framework: A pedagogy based on the use of learning objectives, learning reviews, learning objectives reviews, and supportive student supplements.

"synopsis" may belong to another edition of this title.

Product Description:

Marketing: The Core 6e meets the needs of a wide spectrum of faculty?from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core's focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions is only further bolstered by the author team's innovative pedagogical approach which stems from decades of classroom, college, and university experiences. Marketing: The Core's accessible, conversational writing style engages students through active learning techniques, while vivid descriptions of businesses, marketing professionals, and entrepreneurs?through cases, exercises, and testimonials?allow students to personalize marketing and identify possible career interests.

Marketing: The Core
is available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:

• SmartBook® - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
• Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
• Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.
• The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

Complete system requirements to use Connect can be found here.

Product Description:

Marketing: The Core 6e by Kerin and Hartley continues a tradition of leading the market with conte....

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Kerin, Roger; Hartley, Steven
Published by U.S.A.: McGraw-Hill/Irwin (2015)
ISBN 10: 007772903X ISBN 13: 9780077729035
New Soft cover Quantity Available: > 20
Seller
William Horton
(Phoenix, AZ, U.S.A.)
Rating
[?]

Book Description U.S.A.: McGraw-Hill/Irwin, 2015. Soft cover. Book Condition: New. 5th or later Edition. Brand new book - loose leaf edition - USA student edition book=. Bookseller Inventory # ABE-1477056969059

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 79.18
Convert Currency

Add to Basket

Shipping: £ 3.08
Within U.S.A.
Destination, Rates & Speeds

2.

Roger Kerin
ISBN 10: 007772903X ISBN 13: 9780077729035
New Quantity Available: 14
Seller
Cherry_Books
(Missouri City, TX, U.S.A.)
Rating
[?]

Book Description Book Condition: New. New Book. Bookseller Inventory # 007772903XSRB

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 88.04
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Roger Kerin, Kerin, Steven Hartley
ISBN 10: 007772903X ISBN 13: 9780077729035
New Paperback Quantity Available: 1
Seller
Pleasereadcommentsb4purchasing
(Granger, IN, U.S.A.)
Rating
[?]

Book Description 2015. Paperback. Book Condition: New. For 2-3 day delivery, choose expedited. See my 100% approval rating for excellence. Bookseller Inventory # mon0000155092

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 96.06
Convert Currency

Add to Basket

Shipping: £ 3.12
Within U.S.A.
Destination, Rates & Speeds

4.

Kerin, Roger; Hartley, Steven
Published by McGraw-Hill Education
ISBN 10: 007772903X ISBN 13: 9780077729035
New PAPERBACK Quantity Available: 3
Seller
Recycleabook
(West Carrollton, OH, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 007772903X US STUDENT EDITION - Free Tracking number with every purchase. Satisfaction guaranteed. Orders ship within 1-2 business days. (Hawaii,Alaska, Puerto Rico and APO's, allow additional time for delivery.). Bookseller Inventory # Z007772903XZN

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 99.85
Convert Currency

Add to Basket

Shipping: £ 3.11
Within U.S.A.
Destination, Rates & Speeds

5.

Roger A. Kerin, Steven W. Hartley, William Rudelius
Published by McGraw-Hill Education - Europe, United States (2015)
ISBN 10: 007772903X ISBN 13: 9780077729035
New Paperback Quantity Available: 10
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2015. Paperback. Book Condition: New. 6th Revised edition. 274 x 216 mm. Language: English . Brand New Book. Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core s focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions is only further bolstered by the author team s innovative pedagogical approach which stems from decades of classroom, college, and university experiences. Marketing: The Core s accessible, conversational writing style engages students through active learning techniques, while vivid descriptions of businesses, marketing professionals, and entrepreneurs-through cases, exercises, and testimonials-allow students to personalize marketing and identify possible career interests. Marketing: The Core is available through McGraw-Hill Connect[registered], a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: SmartBook[registered] - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content; Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course; Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome. Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement. The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here. . Bookseller Inventory # AA39780077729035

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 117.23
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Roger A. Kerin, Steven W. Hartley, William Rudelius
Published by McGraw-Hill Education - Europe, United States (2015)
ISBN 10: 007772903X ISBN 13: 9780077729035
New Paperback Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2015. Paperback. Book Condition: New. 6th Revised edition. 274 x 216 mm. Language: English . Brand New Book. Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core s focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions is only further bolstered by the author team s innovative pedagogical approach which stems from decades of classroom, college, and university experiences. Marketing: The Core s accessible, conversational writing style engages students through active learning techniques, while vivid descriptions of businesses, marketing professionals, and entrepreneurs-through cases, exercises, and testimonials-allow students to personalize marketing and identify possible career interests. Marketing: The Core is available through McGraw-Hill Connect[registered], a subscription-based learning service accessible online through personal computer or tablet.A subscription to Connect includes the following: SmartBook[registered] - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content; Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course; Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome. Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement. The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here. . Bookseller Inventory # AA39780077729035

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 122.35
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Kerin
Published by McGraw-Hill (2015)
ISBN 10: 007772903X ISBN 13: 9780077729035
New Quantity Available: 2
Seller
textbooksNow
(Westchester, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2015. Book Condition: New. 6th Edition. 6th Edition-Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Bookseller Inventory # 5972278N1

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 122.04
Convert Currency

Add to Basket

Shipping: £ 3.11
Within U.S.A.
Destination, Rates & Speeds

8.

Kerin, Roger A.
Published by McGraw-Hill Education (2015)
ISBN 10: 007772903X ISBN 13: 9780077729035
New Quantity Available: 1
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education, 2015. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # GB-9780077729035

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 117.48
Convert Currency

Add to Basket

Shipping: £ 9
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Roger A Kerin, Steven W Hartley
Published by McGraw-Hill Education 2015-02-01, New York, NY (2015)
ISBN 10: 007772903X ISBN 13: 9780077729035
New paperback Quantity Available: 5
Seller
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education 2015-02-01, New York, NY, 2015. paperback. Book Condition: New. Bookseller Inventory # 9780077729035

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 123.38
Convert Currency

Add to Basket

Shipping: £ 4.50
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Roger A. Kerin; Steven W. Hartley
ISBN 10: 007772903X ISBN 13: 9780077729035
New Quantity Available: 1
Seller
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # ST007772903X. Bookseller Inventory # ST007772903X

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 129.39
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book