Marketing: The Core

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9780077729035: Marketing: The Core

Marketing: The Core 6e by Kerin and Hartley continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:

  • High Engagement Style: Easy-to-read, interactive, writing style that engages students through active learning techniques.
  • Personalized Marketing: A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests.
  • Marketing Decision Making: The use of extended examples, cases, and videos involving people making marketing decisions.
  • Integrated Technology: The use of powerful technical resources and learning solutions, such as Connect, LearnSmart, SmartBook, www.kerinmarketing.com, and video links.
  • Traditional and Contemporary Coverage: Comprehensive and integrated coverage of traditional and contemporary concepts.
  • Rigorous Framework: A pedagogy based on the use of learning objectives, learning reviews, learning objectives reviews, and supportive student supplements.

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Book Description 2015. Paperback. Book Condition: New. 6th Revised edition. 218mm x 275mm x. Paperback. Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch int.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 576 pages. 1.250. Bookseller Inventory # 9780077729035

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Book Description McGraw-Hill Education - Europe, United States, 2015. Paperback. Book Condition: New. 6th Revised edition. 274 x 216 mm. Language: English . Brand New Book. Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core s focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions is only further bolstered by the author team s innovative pedagogical approach which stems from decades of classroom, college, and university experiences. Marketing: The Core s accessible, conversational writing style engages students through active learning techniques, while vivid descriptions of businesses, marketing professionals, and entrepreneurs-through cases, exercises, and testimonials-allow students to personalize marketing and identify possible career interests. Marketing: The Core is available through McGraw-Hill Connect[registered], a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: SmartBook[registered] - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content; Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course; Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome. Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement. The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here. . Bookseller Inventory # AAS9780077729035

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Book Description 2015. Paperback. Book Condition: New. 6th Revised edition. 218mm x 275mm x. Paperback. Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digit.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 576 pages. 1.250. Bookseller Inventory # 9780077729035

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