Marketing Research - Softcover

Chisnall, Peter

Softcover

ISBN 10: 0077108124 ISBN 13: 9780077108120

Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 2004

Synopsis

The 7th edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today’s marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.

About this title

From the Publisher:

New integrated coverage of computerized marketing research, including the impact of the Internet and E-mail
New Key Points boxes summarising the text at regular intervals integrated into each chapter
New colour text design clarifies illustrations and figures and highlights the text
6 new mini cases integrated in the text
6 new long cases at the end of the text have been added to illustrate real world examples, featuring organisations such as Tesco and London Underground
Website support with resources for lecturers and students

About the Author:

Extensive practical experience in management and consultancy. For many years he has been an external examiner and adviser for several academic institutions in the UK

About this edition

• Publisher: McGraw-Hill Education / Europe, Middle East & Africa
• Publication date: 2004
• ISBN 10: 0077108124
• ISBN 13: 9780077108120
• Binding: Paperback
• Number of pages: 496