Business Economics: A Contemporary Approach (UK Higher Education Business Economics)

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9780077103927: Business Economics: A Contemporary Approach (UK Higher Education Business Economics)

Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand.

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Product Description:

Designed for both undergraduates and MBA students taking their first course in business economics, this text focuses on introducing students to economics as a framework for understanding business. It is structured around problems that decision-makers face, such as rejuvenating the firm in the face of declining demand.

About the Author:

Peter Earl, University of Queensland, Australia Tim Wakeley, University of Bath, UK

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Peter E. Earl, Tim Wakeley
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Book Description McGraw-Hill Education - Europe, United States, 2004. Paperback. Book Condition: New. 260 x 192 mm. Language: English . Brand New Book. Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand. Bookseller Inventory # AA39780077103927

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Book Description McGraw-Hill Education - Europe, United States, 2004. Paperback. Book Condition: New. 260 x 192 mm. Language: English . Brand New Book. Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand. Bookseller Inventory # AA39780077103927

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