Items related to Marketing Research 6/e
The new edition of this established and respected text provides a comprehensive yet concise introduction to the key concepts of Marketing Research. Fully revised and updated, this text takes a qualitative approach to contemporary practice in marketing resaerch, covering new devlopments in statistics software packages (SPSS). Taking on board the rapid changes in computerised research, new coverage of the Internet and email has been added to bring the text completely up-to date. Presented in colour, the book introduces new case material to illustrate important concepts, and improved features such as key terms, study questions and chapter summaries encourage students to revise and test their understanding of each chapter. Supporting resources for lecturers and students are available at www.mcgraw-hill.co.uk/textbooks/chisnall.
"synopsis" may belong to another edition of this title.
From the Publisher:
New integrated coverage of computerized marketing research, including the impact of the Internet and E-mail
New Key Points boxes summarising the text at regular intervals integrated into each chapter
New colour text design clarifies illustrations and figures and highlights the text
6 new mini cases integrated in the text
6 new long cases at the end of the text have been added to illustrate real world examples, featuring organisations such as Tesco and London Underground
Website support with resources for lecturers and students
Synopsis:
New Key Points boxes summarising the text at regular intervals integrated into each chapter
New colour text design clarifies illustrations and figures and highlights the text
6 new mini cases integrated in the text
6 new long cases at the end of the text have been added to illustrate real world examples, featuring organisations such as Tesco and London Underground
Website support with resources for lecturers and students
The sixth edition of this established text provides a comprehensive yet concise introduction to the key concepts of marketing research. Fully revised and updated, this text takes a qualitative approach to contemporary practice in marketing research, covering developments in statistics software packages (SPSS). Taking on board the rapid changes in computerized research, and coverage of the Internet and email has been added. Presented in colour, the book introduces new case material to illustrate important concepts, and improved features such as key terms, study questions and chapter summaries encourage students to revise and test their understanding of each chapter. Supporting resources for lecturers and students are available on the internet.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Europe, Middle East & Africa
- Publication date2001
- ISBN 10 0077097513
- ISBN 13 9780077097516
- BindingPaperback
- Edition number6
- Number of pages496
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Marketing Research 6/e
Published by
McGraw Hill Higher Education
(2001)
ISBN 10: 0077097513
ISBN 13: 9780077097516
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Book Description Paperback. Condition: Very Good. Marketing Research 6/e This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780077097516
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780077097516
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Marketing Research
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Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP9945742
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Soiling on the side. Edition 2001. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-790-321
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Marketing Research
Published by
McGraw Hill Higher Education
(2001)
ISBN 10: 0077097513
ISBN 13: 9780077097516
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Book Description Softcover. Condition: Bon. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Slight signs of wear on the cover. Edition 2001. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-881-646
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Marketing Research 6/e Chisnall, Peter
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Book Description Paperback. Condition: Fair. Marketing Research 6/e This book is in fair condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # TFTP-9780077097516
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