Success in printing management requires an integration of technological, commercial and administrative skills. This text sets out to identify the key criterias for a number of complex disciplines which combined form the basis of print management. The purpose of this guide is to equip the existing or intending print manager with the necessary knowledge and analytical skills to allow recognition of the implications of various management decisions and actions. The long-standing route of a print-company product worker to manager is now recognized as inadequate; technological change and its impact on production has produced a rapid change to new thinking of what is required to successfully manage a printing company. Considerable emphasis is now placed upon performance. Print managers are, to a major extent, responsible for the health and development or failure of a company, therefore one of the great challenges facing the modern printing industry is that of an increased management ability. Thus, to allow transfers of facts the book is written in ten chapters. The first nine chapters each deal with a specific theme of print management, the tenth is a collection of case studies, each with its own analysis of action required to resolve the problems presented. The text is based upon practical experience of managing printing companies over a period of 30 years, and draws upon the issues that appear to have particular importance for the printing manager. It is therefore anticipated that the book should be of assistance to those following a career in printing management.
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Book Description Leatherhead / Maidenhead, Pira McGraw-Hill, 1994. 331 S., kart., Oktav, mehrere Tabellen & Diagramme, Knickspuren auf dem Buchdeckel, englisch, Student Edition, Bookseller Inventory # 06194e