Business Forecasting for Management - Hardcover

Pecar, Branko

Hardcover

ISBN 10: 0077078659 ISBN 13: 9780077078652

Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 1994

Synopsis

Business Forecasting for Management is a comprehensive and clear introduction to forecasting methods within a business context. The intention is to demistify the subject so that forecasting methods are more widely used and understood. To this end the theory is presented with an emphasis on its use and overly complex theory which may prevent practical application is avoided. Many forecasting methods are based upon statistics and the text fully explains a number of techniques. However, statistical methods are seen as one technique among others that the forecaster may wish to employ. Other valuable tools are available to the forecaster and in this respect the text seeks to broaden the customary approach to business forecasting. Though spreadsheets are a useful tool to forecasters, few books in the market describe Possible applications. This text uses Excel as an example of possible applications. Only the most basic commands are used in order not to compromise clarity. These basic commands age similar to the commands used with many of the other leading spreadsheet packages. These spreadsheet examples enable everyone to successfully conduct forecasts. A particular example of the book's strength it its coverage of the Box and Jenkins' method. This method is frequently presented as extremely complex. With this text's emphasis upon clarity and the use of very simple spreadsheet tools this method is presented afresh. There are end of chapter exercises and additional exercise examples placed within the text with solutions provided at the end of the book. The text also includes a glossary and pointers to further reading.

About this title

From the Author:

It is as easy as Excel spreadsheets!
For more than two decades students and professionals all over the world have been intrigued by famous Box and Jenkins ARIMA models. A number of books attempted to introduce some clarity, but often only succeeded in adding more confusion and jargon. This book does not insult the reader's intellect, neither it assumes heavy background in associated areas. It takes concepts, one by one, strips them down of any mumbo-jumbo talk and translates into simple spreadsheet commands. If you want to understand the forecasting language and the techniques involved, then this is the book for you.

About this edition

• Publisher: McGraw-Hill Education / Europe, Middle East & Africa
• Publication date: 1994
• ISBN 10: 0077078659
• ISBN 13: 9780077078652
• Binding: Hardcover
• Number of pages: 256