The Power of Industrial Brands: An Effective Route to Competitive Advantage (Mcgraw-Hill Marketing for Professionals Series)

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9780077078393: The Power of Industrial Brands: An Effective Route to Competitive Advantage (Mcgraw-Hill Marketing for Professionals Series)

This text explains the importance of branding and explores how an understanding of the unique functions of an industrial brand can form the basis of successful marketing. The book illustrates how utilizing a brand image can help build market share, improve margins and achieve faster stock turn-around. The authors offer practical advice on how to measure, understand and successfully exploit the power of the brand in industrial marketing. Overall, this book provides: an insight into what makes an industrial brand; a background of the differences between consumer and industrial marketing; and practical suggestions on how to build an industrial branding strategy.

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Paul N. Hague
Published by McGraw-Hill Publishing Co. (1994)
ISBN 10: 007707839X ISBN 13: 9780077078393
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Book Description McGraw-Hill Publishing Co., 1994. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 4117745

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Paul N. Hague
Published by McGraw-Hill Publishing Co. (1994)
ISBN 10: 007707839X ISBN 13: 9780077078393
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Book Description McGraw-Hill Publishing Co., 1994. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 4897156

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Paul N. Hague
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Book Description Mcgraw Hill Book Co Ltd, 1994. Paperback. Book Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 007707839X

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