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The Power Of Industrial Brands: An Effective Route To Competitive Advantage (McGraw-Hill Marketing for Professionals Series) - Softcover
Marketing directors, marketing managers, brand managers, advertising managers, marketing service managers, managing directors, students on marketing and business course.
"synopsis" may belong to another edition of this title.
Synopsis:
This text explains the importance of branding and explores how an understanding of the unique functions of an industrial brand can form the basis of successful marketing. The book illustrates how utilizing a brand image can help build market share, improve margins and achieve faster stock turn-around. The authors offer practical advice on how to measure, understand and successfully exploit the power of the brand in industrial marketing. Overall, this book provides: an insight into what makes an industrial brand; a background of the differences between consumer and industrial marketing; and practical suggestions on how to build an industrial branding strategy.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Europe, Middle East & Africa
- Publication date1994
- ISBN 10 007707839X
- ISBN 13 9780077078393
- BindingPaperback
- Number of pages176
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Power of Industrial Brands: An Effective Route to Competitive Advantage (McGraw-Hill Marketing for Professionals)
Published by
McGraw-Hill Publishing Co.
(1994)
ISBN 10: 007707839X
ISBN 13: 9780077078393
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Softcover
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Book Description Softcover. Condition: Bon. Livre un peu vrillé. Couverture différente. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Book slightly twisted. Different cover. Edition 1994. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # D-049-111
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Power of Industrial Brands: An Effective Route to Competitive Advantage (McGraw-Hill Marketing for Professionals)
Published by
McGraw-Hill Publishing Co.
(1994)
ISBN 10: 007707839X
ISBN 13: 9780077078393
Used
Softcover
Quantity: 1
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Salissures sur la tranche. Couverture différente. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Soiling on the side. Different cover. Edition 1994. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-652-332
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The Power Of Industrial Brands: An Effective Route To Competitive Advantage (McGraw-Hill Marketing for Professionals)
Published by
McGraw-Hill Publishing Co. 01/09/1994
(1994)
ISBN 10: 007707839X
ISBN 13: 9780077078393
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Softcover
Quantity: 1
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780077078393
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The Power Of Industrial Brands: An Effective Route To Competitive Advantage (McGraw-Hill Marketing for Professionals)
Published by
McGraw-Hill Publishing Co. 01/09/1994
(1994)
ISBN 10: 007707839X
ISBN 13: 9780077078393
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780077078393
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