Items related to Marketing Research (MCGRAW HILL SERIES IN MARKETING)
An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports. Material new to this edition includes: pricing research and analysis of price sensitivity; increased coverage of telephone questionnaires; increased coverage of computer applications; research development for assessing television viewing including the 1991 techniques; and a section on the challenges and opportunities posed for researchers by the new Europe. The text is intended for use by undergraduates of business studies, MBA and DMS students, and people studying for Institute of Marketing or Market Research Society qualifications.
"synopsis" may belong to another edition of this title.
From the Publisher:
New integrated coverage of computerized marketing research, including the impact of the Internet and E-mail
New Key Points boxes summarising the text at regular intervals integrated into each chapter
New colour text design clarifies illustrations and figures and highlights the text
6 new mini cases integrated in the text
6 new long cases at the end of the text have been added to illustrate real world examples, featuring organisations such as Tesco and London Underground
Website support with resources for lecturers and students
About the Author:
New Key Points boxes summarising the text at regular intervals integrated into each chapter
New colour text design clarifies illustrations and figures and highlights the text
6 new mini cases integrated in the text
6 new long cases at the end of the text have been added to illustrate real world examples, featuring organisations such as Tesco and London Underground
Website support with resources for lecturers and students
Extensive practical experience in management and consultancy. For many years he has been an external examiner and adviser for several academic institutions in the UK
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Publishing Co.
- Publication date1992
- ISBN 10 0077074297
- ISBN 13 9780077074296
- BindingHardcover
- Edition number4
- Number of pages412
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Book Description Hardcover. Condition: Very Good. Marketing Research (Mcgraw Hill Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780077074296
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780077074296
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Marketing Research
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Marketing Research
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780077074296. Seller Inventory # 8846014
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780077074296. Seller Inventory # 9373054
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Marketing Research
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ISBN 10: 0077074297
ISBN 13: 9780077074296
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780077074296. Seller Inventory # 9373053
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Marketing Research
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ISBN 10: 0077074297
ISBN 13: 9780077074296
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780077074296. Seller Inventory # 8666814
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Marketing Research, 4th edition
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Book Description Paperback. Condition: UsedVeryGood. Softcover; 4th edition; The McGraw-Hill Marketing Series; light fading, light shelf wear to exterior; otherwise in very good condition with clean text, firm binding. Seller Inventory # 44038
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Marketing Research (Mcgraw Hill Series in Marketing)
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Book Description HARDCOVER. Condition: GOOD. 1992-01. McGraw-Hill Publishing Co. 4Rev Ed. Hardcover. Book: GOOD. 412pp. . Seller Inventory # NF-1055185
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