Items related to Advertising: What it is and How to Do it

Advertising: What it is and How to Do it - Hardcover

White, Roderick

 
9780077070939: Advertising: What it is and How to Do it
Hardcover
ISBN 10: 0077070933 ISBN 13: 9780077070939
Publisher: McGraw-Hill Publishing Co., 1988
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Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.

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  • PublisherMcGraw-Hill Publishing Co.
  • Publication date1988
  • ISBN 10 0077070933
  • ISBN 13 9780077070939
  • BindingHardcover
  • Edition number2
  • Number of pages256

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