This new text introduces students and practitioners to the importance of sport and event marketing by balancing theoretical discussion and current research data with practical application. The authors examine the sport and event industries from a marketer's perspective to maximise marketing opportunities and increase attendance rates and financial returns. Designed for both students and professionals in the field, the text spans the management, planning and promotion of events. An extensive range of international examples, drawn from the sporting world, is combined with an "Issues for the Practitioner" section in each chapter. Online case studies are available to support the text.
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Associate Professor Nigel Pope is a Senior lecturer in the School of Marketing at Griffith University.
Dr Nigel Pope won the MCB University Press' Literati Award for Outstanding Paper in the Journal of Product and Brand Management in 1999. He was editor of the Cyber-Journal of Sport Marketing from 1997 to 2000. Dr Pope also won The Australian Award for Excellence in Educational Publishing in 2000 and was commended by the university for his research supervision in both 1999 and 2000.
Professor Douglas Turco is presently in the School of Kinesiology and Recreation at Illinois State University.
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Book Description McGraw-Hill Australia. Book Condition: Acceptable. Used - Acceptable. Sticker on cover. Contains light water damage/ staining. Ex-library with wear and barcode page may have been removed. Bookseller Inventory # Z1-R-003-00733
Book Description McGraw-Hill Australia. Book Condition: Good. Sticker on cover. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Bookseller Inventory # Z1-R-015-00392
Book Description Paperback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR005144251
Book Description McGraw-Hill Australia, 2001. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI1982131
Book Description McGraw-Hill Companies, Roseville, 2001. Paper Back. Book Condition: Excellent. 222pp. This book has only some light shelf wear to the covers but is otherwise pristine. Size: Size F: 9"-10" Tall (228-254mm). Bookseller Inventory # 85673