Sport and Event Marketing

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9780074708118: Sport and Event Marketing

This new text introduces students and practitioners to the importance of sport and event marketing by balancing theoretical discussion and current research data with practical application. The authors examine the sport and event industries from a marketer's perspective to maximise marketing opportunities and increase attendance rates and financial returns. Designed for both students and professionals in the field, the text spans the management, planning and promotion of events. An extensive range of international examples, drawn from the sporting world, is combined with an "Issues for the Practitioner" section in each chapter. Online case studies are available to support the text.

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Pope, Nigel; Turco, Doug
Published by McGraw-Hill Australia (2001)
ISBN 10: 0074708112 ISBN 13: 9780074708118
New Paperback Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description McGraw-Hill Australia, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # 74708112

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