Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)

4 avg rating
( 138 ratings by Goodreads )
 
9780073381008: Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)

Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Cravens, David; Piercy, Nigel
Published by McGraw-Hill Education
ISBN 10: 0073381004 ISBN 13: 9780073381008
New Hardcover Quantity Available: 1
Seller:
Recycleabook
(West Carrollton, OH, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0073381004 US STUDENT EDITION - Free Tracking number with every purchase. Satisfaction guaranteed. Orders ship within 1-2 business days. (Hawaii,Alaska, Puerto Rico and APO's, allow additional time for delivery.). Bookseller Inventory # Z0073381004ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
14.21
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Cravens
ISBN 10: 0073381004 ISBN 13: 9780073381008
New Softcover Quantity Available: 10
International Edition
Seller:
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABE*SBC*##8163

More Information About This Seller | Ask Bookseller a Question

Buy New
19.91
Convert Currency

Add to Basket

Shipping: 3.13
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Cravens
ISBN 10: 0073381004 ISBN 13: 9780073381008
New Quantity Available: 5
International Edition
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-7252

More Information About This Seller | Ask Bookseller a Question

Buy New
25.04
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Cravens
ISBN 10: 0073381004 ISBN 13: 9780073381008
New Quantity Available: 2
International Edition
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-13376

More Information About This Seller | Ask Bookseller a Question

Buy New
25.30
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Cravens
ISBN 10: 0073381004 ISBN 13: 9780073381008
New Quantity Available: 2
International Edition
Seller:
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB13376

More Information About This Seller | Ask Bookseller a Question

Buy New
25.34
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

6.

David Cravens, Nigel Piercy
Published by McGraw-Hill/Irwin (2008)
ISBN 10: 0073381004 ISBN 13: 9780073381008
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2008. Hardcover. Book Condition: New. 9. Bookseller Inventory # DADAX0073381004

More Information About This Seller | Ask Bookseller a Question

Buy New
22.84
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Cravens
ISBN 10: 0073381004 ISBN 13: 9780073381008
New Softcover Quantity Available: 5
International Edition
Seller:
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-7252

More Information About This Seller | Ask Bookseller a Question

Buy New
27.12
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Cravens
ISBN 10: 0073381004 ISBN 13: 9780073381008
New Softcover Quantity Available: 2
International Edition
Seller:
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Excellent Customer Service. Bookseller Inventory # ABEUSA-13376

More Information About This Seller | Ask Bookseller a Question

Buy New
27.13
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

David Cravens; Nigel Piercy
Published by McGraw-Hill Education (2008)
ISBN 10: 0073381004 ISBN 13: 9780073381008
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # M0073381004

More Information About This Seller | Ask Bookseller a Question

Buy New
27.38
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Cravens, David, Piercy, Nigel
Published by McGraw-Hill Education (2008)
ISBN 10: 0073381004 ISBN 13: 9780073381008
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2008. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110073381004

More Information About This Seller | Ask Bookseller a Question

Buy New
39.03
Convert Currency

Add to Basket

Shipping: 1.51
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book