Business Driven Information Systems - Hardcover

Baltzan, Paige; Phillips, Amy

3.3

115 ratings by Goodreads

9780073376738: Business Driven Information Systems

Hardcover

ISBN 10: 0073376736 ISBN 13: 9780073376738

Publisher: McGraw-Hill Higher Education, 2008

View all copies of this ISBN edition:

The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student’s level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization.

"synopsis" may belong to another edition of this title.