Business Research Methods (McGraw-Hill/Irwin Series in Operations and Decision Sciences)

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9780073373706: Business Research Methods (McGraw-Hill/Irwin Series in Operations and Decision Sciences)

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.

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Business Research Methods Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics including the best coverage of questionnaire design backed by solid theory. The authors are successful marketing research consultants; their expertise is evident i Full description

About the Author:

Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.

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