Business Research Methods (Mcgraw-hill/Irwin) - Hardcover

Cooper, Donald; Schindler, Pamela

Hardcover

ISBN 10: 0073373702 ISBN 13: 9780073373706

Publisher: McGraw-Hill Education, 2010

Synopsis

Business Research Methods Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics including the best coverage of questionnaire design backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business rese...

About this title

About the Author:

Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2010
• ISBN 10: 0073373702
• ISBN 13: 9780073373706
• Binding: Hardcover
• Number of pages: 784