Mass Media in a Changing World: History, Industry, Controversy - Softcover

Rodman, George R.

Softcover

ISBN 10: 0073342998 ISBN 13: 9780073342993

Publisher: McGraw-Hill Humanities Social, 2007

Synopsis

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies.

About this edition

• Publisher: McGraw-Hill Humanities Social
• Publication date: 2007
• ISBN 10: 0073342998
• ISBN 13: 9780073342993
• Binding: Paperback
• Edition number: 2
• Number of pages: 576