Basic Business Communication: Skills For Empowering the Internet Generation w/Student CD, B-Comm Skill Booster, and PowerWeb - Hardcover

Lesikar, Raymond; Flatley, Marie

Hardcover

ISBN 10: 0073080179 ISBN 13: 9780073080178

Publisher: McGraw-Hill Education, 2004

Synopsis

Basic Business Communication (BBC), 10/e by Lesikar and Flatley provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. Exciting new student resources, including a subscription to the Merriam Webster Collegiate website and an enhanced CD-ROM, allow students to practice and master concepts in fun and interesting ways. BBC attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.

About this title

About the Author:

Faculties of University of North Texas, Louisiana State University at Baton Rouge, The University of Texas at Austin, and Texas Christian University. His contributions to the literature include 6 books and numerous articles. He is a Fellow, Distinguished Member, and former president of the Association for Business Communication. He hold membership in SWFAD and is a former president of the Southwest Social Science Association.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2004
• ISBN 10: 0073080179
• ISBN 13: 9780073080178
• Binding: Hardcover
• Number of pages: 606