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Persuasion in The Media Age with PowerWeb - Softcover

 
9780072993370: Persuasion in The Media Age with PowerWeb
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By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today. Although the text is grounded in rhetorical theory, social science research is interwoven throughout to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, updated examples, and updated discussion of theory, including new theories such as Problematic Integration Theory.

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  • PublisherMcGraw-Hill Higher Education
  • Publication date2004
  • ISBN 10 0072993375
  • ISBN 13 9780072993370
  • BindingPaperback
  • Edition number2
  • Number of pages496

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Borchers, Timothy
ISBN 10: 0072993375 ISBN 13: 9780072993370
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