By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today. Although the text is grounded in rhetorical theory, social science research is interwoven throughout to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, updated examples, and updated discussion of theory, including new theories such as Problematic Integration Theory.
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Book Description McGraw-Hill Humanities/Social, 2004. Paperback. Book Condition: New. Bookseller Inventory # P110072993375
Book Description McGraw-Hill Humanities/Social Sciences/Languages, 2004. Paperback. Book Condition: New. 2. Bookseller Inventory # DADAX0072993375