NEW! The New Business Mentor 2004 (business planning CD which leads students through the sections of the feasibility and business plans) is available with the text, and a brief print manual is included with the software. This new manual includes exercises based on the modules in the software, as well as a semester-long project. The Software and Manual are $35/standalone but available at a dramatic discount when packaged with UB7E.
"synopsis" may belong to another edition of this title.
Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.
Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.
Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill/Irwin. Book Condition: New. With CD! Shrink wrapped!. Bookseller Inventory # L18A-wppa7719n
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800729544251.0