International Marketing w/Student CD and PowerWeb - Hardcover

Cateora, Philip; Graham, John

Hardcover

ISBN 10: 0072941642 ISBN 13: 9780072941647

Publisher: McGraw-Hill Education, 2004

Synopsis

International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology’s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

About this title

From the Publisher:

Look for World Wide Web icons in the text margins. These refer readers to our new book-specific website with updates to chapter material so that students and professors can keep up with changes in the fast-paced field of international marketing.
Completely new design! In addition to a fresh new look for the book, two chapters (3: History and Geography and 15: Integrated Marketing Communications) will be in bold, four-color to illustrate concepts introduced in the text as never before.
Chapter 2 frames the environment of international marketing and introduces students to facets of the field such as technology and culture.
Chapter 19 on International Negotiation has been revised to serve as a culminating final chapter in which students will use their background on the international marketing environment and apply it to the nuances of negotiating. A new role-playing video developed by one of the text authors will reinforce this lesson for students.
The 11/E Website will include updates to material found in the book, student quizzing, links to help students do online research, and the Country Notebook Online with an interactive component so students can complete this popular marketing plan project online.
The authors increase their coverage of issues concerning technology and its impact on the international marketing environment throughout the text with New Internet Exercises, Internet footnotes and references.
Co-author, John Graham. John is a professor of marketing and business at the graduate school of business at UC-Irvine. His primary research and professional interests are in the area of international business negotiations. He has completed studies of negotiating styles in many countries (US, Japan, Canada, Mexico, Taiwan, Peoples' Republic of China, South Korea, and most recently Vietnam). John's background is in high-tech, industrial, and services marketing. This background complements Philips' background in consumer marketing and services.
Book specific web site with an interactive version of The Country Notebook for students. Also includes updates to text material and an extensive list of links to international sites for student research.
New videos: a new video on negotiation developed by John Graham will help train students in this important area of international marketing.
The book will include an increase in coverage in technology with New Internet exercises, Internet coverage, and Internet footnotes and references.
Business Week Edition: With the purchase of a Business Week edition of an Irwin/McGraw-Hill textbook, students will receive a 15-week subscription to Business Week for only $8.25 more than the price of the book alone.The popular Crossing Borders Boxes offer anecdotal company examples. This feature is a favorite with adopters and no competitor has been able to match our coverage. This material will be improved in this edition with more examples from small businesses and technology companies.
Presentation CD-ROM will contain the entire supplement package for use in classroom lectures. The CD is formatted with McGraw-Hill's easy to use presentation manager to help professors quickly customize lectures with elements from our supplement package.

About the Author:

Phillip R. CateoraProfessor Emeritus, The University of Colorado at Boulder. Received his Ph.D. from the University of Texas at Austin where he was elected to Beta Gamma Sigma. In his academic career at the University of Colorado he has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. He received the University of Colorado Teaching Excellence Award and the Western Marketing Educators Associations Educator of the Year Award. Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business.

John L. Graham Professor Emeritus ofInternational Business and Marketing at the Paul Merage School of Business,University of California, Irvine. At UCI he is the Director of the Center forGlobal Leadership and has served as Associate Dean, Director of the John &Marilyn Long US-China Institute for Business & Law, and Director of theCenter for Citizen Peacebuilding; Visiting Scholar, Georgetown UniversitySchool of Business; Visiting Professor at Madrid Business School in Spain; andAssociate Professor, University of Southern California. Before beginning hisdoctoral studies at UC Berkeley, he worked for a division of CaterpillarTractor Co. and served as an officer in the U.S. Navy ï¿UnderwaterDemolition/SEAL Teams. Professor Graham is the author of (with Lynda Lawrenceand William Hernandez Requejo), Inventive Negotiation: Getting Beyond Yes,Palgrave-Macmillan, 2014; (with William Hernandez ï¿Requejo) of GlobalNegotiation: The New Rules, Palgrave-Macmillan, 2008; (with N. Mark Lam) ofChina Now, Doing Business in the Worlds Most Dynamic Market,McGraw-Hill, 2007; (with Yoshihiro Sano and James Hodgson, former U.S.Ambassador to Japan) of Doing Business with the New Japan, Rowman &Littlefield, 4th edition, 2008; and editor (with Taylor Meloan) of Globaland International Marketing, Irwin, 2nd edition, 1997. He has publishedarticles in publications such as Harvard Business Review, Journal ofMarketing, Journal of International Business Studies, StrategicManagement Review, Journal of Consumer Research, Journal of InternationalMarketing, and Marketing Science. Excerpts of his work have beenread into the Congressional Record, and his research on businessnegotiation styles in 20 cultures was the subject of an article in the January1988 issue of Smithsonian. His 1994 paper in Management Sciencereceived a citation of excellence from the Lauder Institute at the WhartonSchool of Business. He was selected for the 2009 International Trade Educatorof the Year Award, given by the North American Small ï¿Business InternationalTrade Educators Association.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2004
• ISBN 10: 0072941642
• ISBN 13: 9780072941647
• Binding: Hardcover