Items related to Managing Services: Using Technology to Create Value
"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.
"synopsis" may belong to another edition of this title.
From the Publisher:
Unique Thematic Framework: Unique, thematic framework ties services to all functional areas of a business providing a thorough understanding to students of the importance of quality service throughout an organization.
Strategic Approach: Offers a strategic approach to service management, emphasizing managerial problem solving and dealing with technical issues within a managerial context. This approach will better equip students to be better managers.
Multi-disciplinary, multi-functional perspective: Focuses on the management of services from a multidisciplinary, multifunctional perspective, giving students a broader understanding of service-related issues.
Pedagogy: Abundance of pedagogical aids enrich the text, including the following thematic boxed inserts: "Brick or Click" comparisons of traditional and internet service operations; "View from the Top" boxes which emphasize strategic concerns. Opening "managerial focus" vignettes; and Service Plant Tours that provide students with a vast understanding of how service management is applied in real companies.
About the Author:
Strategic Approach: Offers a strategic approach to service management, emphasizing managerial problem solving and dealing with technical issues within a managerial context. This approach will better equip students to be better managers.
Multi-disciplinary, multi-functional perspective: Focuses on the management of services from a multidisciplinary, multifunctional perspective, giving students a broader understanding of service-related issues.
Pedagogy: Abundance of pedagogical aids enrich the text, including the following thematic boxed inserts: "Brick or Click" comparisons of traditional and internet service operations; "View from the Top" boxes which emphasize strategic concerns. Opening "managerial focus" vignettes; and Service Plant Tours that provide students with a vast understanding of how service management is applied in real companies.
Mark Davis teaches at Bentley College.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Publishing Co.
- Publication date2003
- ISBN 10 0072858192
- ISBN 13 9780072858198
- BindingHardcover
- Number of pages443
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Managing Services: Using Technology to Create Value
Published by
Mcgraw-Hill Publishing Co.
(2003)
ISBN 10: 0072858192
ISBN 13: 9780072858198
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Hardcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. CD included. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780072858198. Seller Inventory # 9061436
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