From the Publisher:
Teaches today's most important marketing and financial analytics to help students make quality, strategic decisions.
An MS Excel Platform. The simulations are built on the familiar MSExcel platform for broad distribution and universal appeal.
Ease of Use. While powered by a complex mathematical engine, the simulation screens are intuitive and easy to navigate. The main focus is on developing analysis and strategy skills for students, not on enhancing their computer skills.
Easy to Grasp. The data used in the simulation is typical order data that has been aggregated into a robust model of analyses. The overall concepts are easy to grasp and the reporting output generated from the simulation is easy to comprehend, but immensely challenging in its strategic implications.
SIMSales Management with Student CD/Manual: 0072839368 (Instructor's CD/Annotated Student Manual 0072839082)
This simulation teaches students how to manage a sales force using financial analytics such as sales revenue, contribution income and long-term profitability. Some of the questions addressed in this module are how to achieve management goals and objectives while staying within budget, how to design the right combination of benefits and compensation to help the sales force make quota, who to hire, who to fire, and how to use incentives for motivation.
SIMMarketing Management with Student CD/Manual: 0072839694 (Instructor's CD/Annotated Student Manual 0072839139)
This simulation addresses the array of issues within the marketing discipline. Decisions that are related to market segmentation, market penetration strategies, utilizing a BSG matrix or facsimile, and balancing various aspects of the administration and promotional budgets to achieve marketing objectives are included. Pricing issues and financial analysis are also addressed in the decisions. This simulation prominently features the Customer Relationship Management (CRM) paradigm.
SIMDatabase Marketing with Student CD/Manual: 0072839678 (Instructor's CD/Annotated Student Manual 0072839090
This simulation is wrapped around Customer Relationship Management (CRM) principles; it teaches students how to leverage database technology in the marketplace. Students learn how to use a database for customized marketing strategies based on a customer's value to the company, and how to design database tables in order to execute different promotional tactics. Predictive modeling, data transformation, and other general database issues will be reviewed. Students learn about the economics of utilizing in-house marketing and sales promotion resources vs. partnering with outside resources such as ad agencies or printing and promotions firms with digital marketing capabilities.
SIMMarketing Research with Student CD/Manual: 0072839686 (Instructor's CD/Annotated Student Manual 0072839112)
This simulation covers primary and secondary research methods, experimentation, observation, survey design, etc. It teaches students how to synthesize information to make pricing decisions, design promotional directives, determine customer behavior and attitudes, etc. The practical application of descriptive and inferential statistical methods in a business and marketing setting is reinforced.
SIMSell with Student CD/Manual:007283999X (Instructor's CD/Annotated Student Manual-0072839082. The first simulation in the SIMSeries, this module teaches students about the importance of understanding a customer's value to the company in allocating time and resources. Using Customer Relationship Management (CRM) and relationship selling principles, SimSell also teaches about the costs to service accounts, as well as the cost and benefit of professional training and development seminars.s.
"About this title" may belong to another edition of this title.