The articles selected for this Annual Editions reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online.
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Book Description Dushkin Publishing Group, Dubuque, IA, 2003. Softcover. Book Condition: New. Book is New Quantity Available: 1. ISBN: 0072838213. ISBN/EAN: 9780072838213. Pictures of this item not already displayed here available upon request. Inventory No: ABE392603426. Bookseller Inventory # ABE392603426
Book Description McGraw-Hill/Dushkin, 2002. Paperback. Book Condition: New. 25. Bookseller Inventory # DADAX0072838213