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"FUNDAMENTALS OF SELLING: Customers For Life Through Service, 8e" is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-play. "FUNDAMENTALS", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset.
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- PublisherIrwin Professional Publishing
- Publication date2004
- ISBN 10 0072834617
- ISBN 13 9780072834611
- BindingHardcover
- Number of pages608
- Rating
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Fundamentals of Selling: Customers for Life Through Service
Published by
Irwin Professional Publishing
(2003)
ISBN 10: 0072834617
ISBN 13: 9780072834611
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G0072834617I3N10
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