Fundamentals of Selling: Customers for Life Through Service (The Mcgraw-Hill/Irwin Series in Marketing)

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9780072834611: Fundamentals of Selling: Customers for Life Through Service (The Mcgraw-Hill/Irwin Series in Marketing)

This work develops contemporary themes such as relationship selling and technology. It includes end-of-chapter case material, career profiles, summaries of major selling issues, sales application questions, and further exploring the sales world exercises.

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Charles M. Futrell
Published by Mcgraw-Hill College (2003)
ISBN 10: 0072834617 ISBN 13: 9780072834611
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Charles M. Futrell
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