NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University
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Book Description McGraw-Hill/Irwin, 2002. Hardcover. Book Condition: New. Bookseller Inventory # P110072471638
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0072471638 New Condition. Bookseller Inventory # NEW6.0030764
Book Description McGraw-Hill/Irwin, 2002. Hardcover. Book Condition: New. 7. Bookseller Inventory # DADAX0072471638