Marketing Strategy: A Decision-Focused Approach

3.71 avg rating
( 35 ratings by Goodreads )
9780072466713: Marketing Strategy: A Decision-Focused Approach

"Marketing Strategy", by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text, which can be used on its own or packaged with a case book ("Strategic Marketing Management Cases", by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace


Orville C. Walker
ISBN 10: 0072466715 ISBN 13: 9780072466713
New Quantity Available: 1
Castle Rock
(Pittsford, NY, U.S.A.)

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800724667131.0

More Information About This Seller | Ask Bookseller a Question

Buy New
Convert Currency

Add to Basket

Shipping: 3.07
Within U.S.A.
Destination, Rates & Speeds