General Management: Processes and Action - Softcover

Garvin, David

Softcover

ISBN 10: 0072432411 ISBN 13: 9780072432411

Publisher: McGraw-Hill Publishing Co., 2001

Synopsis

"General Management: Processes and Action" by David Garvin focuses on implementation, and the way that general managers get things done. Typically, they work through processes like strategic planning, business planning and budgeting to move their organizations forward. A deeper understanding of the skills necessary to influence the design, direction and functioning of processes is essential to effective management. The aim of the "General Management" is to develop in students a deeper understanding of these activities and their links to performance. The author, David Garvin, is known for his cases. His cases are currently being used at such schools as Wharton, Stanford, Columbia and MIT.

About this title

From the Publisher:

This text focuses on Implementation, or 'how-to' get things done. This area of study is important in the practice of Management.
General Management focuses on high-level processes that are of interest to general managers; for this reason, virtually all case protagonists are division presidents or higher.
As in the real world, this text uses examples of managers from all size companies. From the very small companies with only six employees to the very large companies such as American Express.
Set in a module format, Garvin's text is divided into six parts, each corresponding to an essential task of general management and the associated processes for carrying it out.
Link to the authors website for additional information.

About this edition

• Publisher: McGraw-Hill Publishing Co.
• Publication date: 2001
• ISBN 10: 0072432411
• ISBN 13: 9780072432411
• Binding: Paperback
• Number of pages: 631