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This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today.
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- PublisherMcGraw-Hill Education
- Publication date2000
- ISBN 10 0072384492
- ISBN 13 9780072384499
- BindingPaperback
- Number of pages400
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Taking Sides: Clashing Views on Controversial Issues in Marketing
Published by
McGraw-Hill/Dushkin
(2000)
ISBN 10: 0072384492
ISBN 13: 9780072384499
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Softcover
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Book Description Condition: New. Seller Inventory # 5D4000007TKJ_ns
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