Winning Results with Google AdWords

3.55 avg rating
( 55 ratings by Goodreads )
 
9780072257021: Winning Results with Google AdWords

Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Reach millions of targeted new customers right away!

With over 200 million searches per day on Google, and thousands of links for every search, the chances of your products being found online are slim...until now. Learn how to target your marketing message and lead customers directly to you at the precise moment they’re looking for the products and services you’re selling. In Winning Results with Google AdWords, online marketing guru Andrew Goodman explains why and how a Google AdWords campaign is the best bet for your advertising dollars. He outlines sure-fire strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. Discover ways to expand your ad distribution, why testing ad effectiveness is crucial, how to effectively track results, and much more.

  • Learn to use the Google AdWords Keyword Tool to your advantage
  • Maximize existing and familiar keywords--and remove negative search phrases
  • Increase conversion rates and determine which traffic-tracking methods are right for you
  • Systematically test ad copy and develop a plan for ongoing keyword discovery
  • Adjust your ad campaign based on the ROI data you collect
  • Gain new customers and retain customer loyalty through smart ad copy and personalization
  • Zoom ahead of your competitors by using AdWords rapid feedback cycles
  • Filter out inappropriate or irrelevant prospects

Andrew Goodman is Founder and Principal of Page Zero Media, a consulting firm that provides search engine marketing services and strategic advice to companies seeking an online presence. He co-founded Traffick.com, an acclaimed “Guide to Portals,” and is a regular speaker at industry conferences such as Jupitermedia’s Search Engine Strategies and Nielsen Norman Group User Experience.

About the Author:

Andrew Goodman (Toronto, Canada) moderates I-Search, a leading discussion list dedicated to search engine marketing with more than 17,000 members. He is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns. Clients range from startups to Fortune 500 advertisers. In 1999, Goodman co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis, and soon after, found the intersection of Internet search and new-economy productivity to be all-consuming passions. Traffick.com gets more than 35,000 unique visitors per month. In 2002, he authored (e-book) 21 Ways to Maximize ROI on Google AdWords, a practical handbook which has been put into practice by thousands of advertisers. He is a frequent speaker at industry conferences and in the past year has been widely quoted in the business press, including: Fortune, Small Business, New Media Age, Reuters, CBS MarketWatch, Bloomberg Markets, The New York Times, BusinessWeek, the Globe and Mail.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Goodman,Andrew
Published by McGraw-Hill Osborne Media
ISBN 10: 0072257024 ISBN 13: 9780072257021
New PAPERBACK Quantity Available: 2
Seller:
Bookhouse COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Osborne Media. PAPERBACK. Book Condition: New. 0072257024. Bookseller Inventory # Z0072257024ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
3.35
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Goodman,Andrew
Published by McGraw-Hill Osborne Media
ISBN 10: 0072257024 ISBN 13: 9780072257021
New PAPERBACK Quantity Available: 1
Seller:
Vital Products COM LLC
(Southampton, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Osborne Media. PAPERBACK. Book Condition: New. 0072257024. Bookseller Inventory # Z0072257024ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
3.35
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Goodman,Andrew
Published by McGraw-Hill Osborne Media 2005-07-22 (2005)
ISBN 10: 0072257024 ISBN 13: 9780072257021
New Paperback Quantity Available: 2
Seller:
Ebooksweb COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Osborne Media 2005-07-22, 2005. Paperback. Book Condition: New. 1. 0072257024. Bookseller Inventory # Z0072257024ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
3.35
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Goodman,Andrew
Published by McGraw-Hill Osborne Media
ISBN 10: 0072257024 ISBN 13: 9780072257021
New PAPERBACK Quantity Available: 1
Seller:
BookShop4U
(PHILADELPHIA, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Osborne Media. PAPERBACK. Book Condition: New. 0072257024. Bookseller Inventory # Z0072257024ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
3.35
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Goodman,Andrew
Published by McGraw-Hill Osborne Media
ISBN 10: 0072257024 ISBN 13: 9780072257021
New PAPERBACK Quantity Available: 1
Seller:
Booklot COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Osborne Media. PAPERBACK. Book Condition: New. 0072257024. Bookseller Inventory # Z0072257024ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
3.35
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Goodman,Andrew
Published by McGraw-Hill Osborne Media
ISBN 10: 0072257024 ISBN 13: 9780072257021
New PAPERBACK Quantity Available: 1
Seller:
Qwestbooks COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Osborne Media. PAPERBACK. Book Condition: New. 0072257024. Bookseller Inventory # Z0072257024ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
3.35
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Goodman,Andrew
Published by McGraw-Hill Osborne Media
ISBN 10: 0072257024 ISBN 13: 9780072257021
New PAPERBACK Quantity Available: 1
Seller:
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Osborne Media. PAPERBACK. Book Condition: New. 0072257024 Ships promptly. Bookseller Inventory # GHT8091.2EWPA120114H0463B

More Information About This Seller | Ask Bookseller a Question

Buy New
5.06
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Andrew Goodman
Published by McGraw-Hill Osborne Media (2005)
ISBN 10: 0072257024 ISBN 13: 9780072257021
New Paperback First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Osborne Media, 2005. Paperback. Book Condition: New. book. Bookseller Inventory # M0072257024

More Information About This Seller | Ask Bookseller a Question

Buy New
12.53
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Goodman
ISBN 10: 0072257024 ISBN 13: 9780072257021
New Quantity Available: 5
Seller:
BooksForStudent
(West Bloomfield, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Book In Mint condition. Shipping with Trackable Method. No APO/FPO Addresses Please. Bookseller Inventory # 9780072257021NHS

More Information About This Seller | Ask Bookseller a Question

Buy New
12.60
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Goodman
ISBN 10: 0072257024 ISBN 13: 9780072257021
New Quantity Available: 5
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-70336

More Information About This Seller | Ask Bookseller a Question

Buy New
18.11
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book