Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver (MGMT & LEADERSHIP) - Hardcover

Kerpen, Dave; Braun, Theresa

Hardcover

ISBN 10: 007181373X ISBN 13: 9780071813730

Publisher: McGraw Hill, 2012

Synopsis

Includes access to 3 exclusive ebooks for hardcover readers only!

It pays to be LIKEABLE!

“Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book!”
―Jeffrey Hayzlett, bestselling author of Running the Gauntlet and The Mirror Test

“Dave Kerpen’s manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book.”
―Charles Best, founder of DonorsChoose.org

“Kerpen demonstrates how building a likeable culture may be the most vital and rewarding strategy of all.”
―John Jantsch, author of The Commitment Engine and Duct Tape Marketing

“This important, persuasive book will change the way you think about and operate your business. Anyone who hopes to lead successfully in the twenty-first century needs to read this book.”
―Meg Cadoux Hirshberg, author of For Better or For Work: A Survival Guide for Entrepreneurs and Their Families

About the Book:

You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: if your business isn’t likeable, it will fail.

Dave Kerpen knows how important it is for a business to be liked―by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable.

Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as:

• LISTENING―to customers, colleagues, shareholders―and competitors
• AUTHENTICITY―because today’s savvy customer always knows when you’re faking it
• TRANSPARENCY―honesty builds trust, and any deviation can destroy your reputation
• ADAPTABILITY―managing change and finding new opportunities is critical to success today
• SIMPLICITY―in design, in form, and in function
• GRATEFULNESS―every “thank you” is appreciated . . . and generates surprising returns!

Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable―which in turn creates a more likeable customer experience.

The blueprint for everlasting business likeability is in your hands. Apply Kerpen’s basic principles day in and day out, and profits and growth are sure to follow.

About this title

Product Description:

Likeable Business The author knows how important it is for a business to be liked - by customers, employees, stakeholders, and the general public. This book lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. It reveals the returns you can get when you gain the trust of your customers and stakeholders. Full description

Review:

"This book is great for those interested in reading about success and failure stories revolving around running businesses, from small to large. Some may even find it inspiring since there is a significant focus on entrepreneurs who have been widely successful by either practicing all or some of the principles discussed in this book." Technophilic 20130501 "An excellent book for anyone working in customer service, Kerpen's work provides original ways of thinking about everyday actions. Recommended." (Starred Review) Library Journal 20130301

About this edition

• Publisher: McGraw Hill
• Publication date: 2012
• ISBN 10: 007181373X
• ISBN 13: 9780071813730
• Binding: Hardcover
• Number of pages: 256