Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

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9780071799607: Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

How to Avoid Legal Pitfalls on Social Media

Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:

Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising

"Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence

"Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School

"A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

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Product Description:

Keep your business “liked” by customers—and avoid being disliked by regulatory authorities!

Written in a style that doesn’t require a law degree to understand, Social Media Law for Business offers best practices covering legal rights and responsibilities when using social networks, such as LinkedIn, Facebook, Twitter, foursquare, corporate and personal blogs, and Google+. Each chapter contains essential legal advice, real-world case studies, and useful takeaways.

Glen Gilmore, Esq., is an attorney specializing in social media law. He teaches Social Media Law and Digital Marketing at Rutgers University.

About the Author:

Glen Gilmore, Esq. is a social media law expert, attorney, and professor with a huge online presence. The principal of a social media consulting firm, Gilmore Business Network, Gilmore is a practicing attorney who teaches Social Media Law and Digital Marketing at Rutgers University. As a social media consultant, he has helped Fortune 100s, as well as to small businesses and non-profits, navigate the waters of new media.

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Book Description McGraw-Hill Education - Europe, United States, 2014. Hardback. Book Condition: New. New.. 226 x 152 mm. Language: English . Brand New Book. How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it s where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers. -- MARK SCHAEFER, bestselling author of Return on Influence Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right. -- PETER METHOT, managing director of executive education at Rutgers Business School A layperson s blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success. -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear. Bookseller Inventory # AA39780071799607

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Book Description McGraw-Hill Education - Europe, United States, 2014. Hardback. Book Condition: New. New.. 226 x 152 mm. Language: English . Brand New Book. How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it s where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers. -- MARK SCHAEFER, bestselling author of Return on Influence Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right. -- PETER METHOT, managing director of executive education at Rutgers Business School A layperson s blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success. -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear. Bookseller Inventory # AA39780071799607

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