The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (BUSINESS BOOKS) - Hardcover

Carmine Gallo

Hardcover

ISBN 10: 0071793208 ISBN 13: 9780071793209

Publisher: McGraw-Hill Professional, 2012

Synopsis

"If you have a retail business then this is a must read...business owners and managers in any industry can benefit from the lessons" Strategist, April 2012

Apple s 5 Core Principles Now in the Palm of Your Hand!

Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand s unparalleled success during one of the most difficult retail environments in decades.

A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company s customer-facing employees follow in Apple Stores to engage customers.

Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience

About this title

About the Author:

Carmine Gallo is a communications consultant for some of the world s top brands. He is the bestselling author of The Presentation Secrets of Steve Jobs, The Innovation Secrets of Steve Jobs, and The Power of Foursquare.

About this edition

• Publisher: McGraw-Hill Professional
• Publication date: 2012
• ISBN 10: 0071793208
• ISBN 13: 9780071793209
• Binding: Hardcover
• Number of pages: 256