Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader

3.53 avg rating
( 17 ratings by GoodReads )
 
9780071762861: Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader

Ride your personal brand to the highest level in your field!

”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.”
—DONNY DEUTSCH, television host and Chairman, Deutsch Inc.

Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible.”
—ALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible

“I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne’s book, I am confident readers will find the match that works best for them.”
—JONATHAN RECKFORD, CEO, Habitat for Humanity International

“Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it.”
—MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents’ Organization

Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand.”
—ANDREW SOBEL, author of All for One and Clients for Life

About the Book

Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company.

What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company.

Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs.

No two sets of values, principles, vision, and skills—the foundation of every successful CEO brand—are alike. Whether you’re a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It’s not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can:

  • Connect with key audiences
  • Elevate your leader profile
  • Attract and retain the best talent
  • Create business opportunities
  • Shape a high-performance culture
  • Drive long-term value within your company

It’s not about crafting a leadership style out of thin air in order to influence people and “get ahead.” It’s about discovering your own personal leadership style. It’s about connecting with others authentically. It’s about instituting change that benefits the company and the people in it.

You’re about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand.

"synopsis" may belong to another edition of this title.

About the Author:

Suzanne Bates is an executive coach, speaker, entrepreneur, and former award-winning television news anchor. President and CEO of Bates Communications, she helps leaders get business results through better communication. Bates is the author of Speak Like a CEO and Motivate Like a CEO. Learn more about the author at www.bates-communications.com.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Bates, Suzanne
Published by McGraw-Hill Education - Europe, United States (2011)
ISBN 10: 0071762868 ISBN 13: 9780071762861
New Hardcover Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. 231 x 152 mm. Language: English . Brand New Book. Ride your personal brand to the highest level in your field! A combination of inspiration and utility.A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand. --DONNY DEUTSCH, television host and Chairman, Deutsch Inc. Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible. --ALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne s book, I am confident readers will find the match that works best for them. --JONATHAN RECKFORD, CEO, Habitat for Humanity International Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it. --MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents Organization Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand. --ANDREW SOBEL, author of All for One and Clients for Life About the Book Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company. Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs. No two sets of values, principles, vision, and skills--the foundation of every successful CEO brand--are alike. Whether you re a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It s not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can: Connect with key audiences Elevate your leader profile Attract and retain the best talent Create business opportunities Shape a high-performance culture Drive long-term value within your company It s not about crafting a leadership style out of thin air in order to influence people and get ahead. It s about discovering your own personal leadership style. It s about connecting with others authentically. It s about instituting change that benefits the company and the people in it. You re about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand. Bookseller Inventory # AA39780071762861

More Information About This Seller | Ask Bookseller a Question

Buy New
13.71
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

2.

Bates, Suzanne
Published by McGraw-Hill Education (2011)
ISBN 10: 0071762868 ISBN 13: 9780071762861
New Quantity Available: 6
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education, 2011. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CM-9780071762861

More Information About This Seller | Ask Bookseller a Question

Buy New
10.92
Convert Currency

Add to Basket

Shipping: 2.80
Within United Kingdom
Destination, Rates & Speeds

3.

Bates, Suzanne
Published by McGraw-Hill Education - Europe, United States (2011)
ISBN 10: 0071762868 ISBN 13: 9780071762861
New Hardcover Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. 231 x 152 mm. Language: English . Brand New Book. Ride your personal brand to the highest level in your field! A combination of inspiration and utility.A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand. --DONNY DEUTSCH, television host and Chairman, Deutsch Inc. Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible. --ALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne s book, I am confident readers will find the match that works best for them. --JONATHAN RECKFORD, CEO, Habitat for Humanity International Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it. --MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents Organization Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand. --ANDREW SOBEL, author of All for One and Clients for Life About the Book Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company. Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs. No two sets of values, principles, vision, and skills--the foundation of every successful CEO brand--are alike. Whether you re a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It s not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can: Connect with key audiences Elevate your leader profile Attract and retain the best talent Create business opportunities Shape a high-performance culture Drive long-term value within your company It s not about crafting a leadership style out of thin air in order to influence people and get ahead. It s about discovering your own personal leadership style. It s about connecting with others authentically. It s about instituting change that benefits the company and the people in it. You re about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand. Bookseller Inventory # AA39780071762861

More Information About This Seller | Ask Bookseller a Question

Buy New
13.88
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

4.

Bates, Suzanne
Published by McGraw-Hill (2011)
ISBN 10: 0071762868 ISBN 13: 9780071762861
New Quantity Available: > 20
Seller
Paperbackshop-US
(Commerce, GA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2011. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VJ-9780071762861

More Information About This Seller | Ask Bookseller a Question

Buy New
11.35
Convert Currency

Add to Basket

Shipping: 7.68
From U.S.A. to United Kingdom
Destination, Rates & Speeds

5.

Bates, Suzanne
ISBN 10: 0071762868 ISBN 13: 9780071762861
New Quantity Available: 5
Seller
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 12381863-n

More Information About This Seller | Ask Bookseller a Question

Buy New
9.98
Convert Currency

Add to Basket

Shipping: 9.70
From U.S.A. to United Kingdom
Destination, Rates & Speeds
International Edition
International Edition

6.

Bates, Suzanne
ISBN 10: 0071762868 ISBN 13: 9780071762861
New Soft cover Quantity Available: > 20
International Edition
Seller
University Bookstore
(DELHI, DELHI, India)
Rating
[?]

Book Description 2011. Soft cover. Book Condition: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # UN-TM-IN-216

More Information About This Seller | Ask Bookseller a Question

Buy New
9.03
Convert Currency

Add to Basket

Shipping: 11.22
From India to United Kingdom
Destination, Rates & Speeds

7.

Bates, Suzanne
Published by McGraw-Hill Education
ISBN 10: 0071762868 ISBN 13: 9780071762861
New Hardcover Quantity Available: 1
Seller
Movie Mars
(Indian Trail, NC, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0071762868 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Bookseller Inventory # 13818063

More Information About This Seller | Ask Bookseller a Question

Buy New
13.60
Convert Currency

Add to Basket

Shipping: 7.68
From U.S.A. to United Kingdom
Destination, Rates & Speeds

8.

Bates, Suzanne
Published by McGraw-Hill (2011)
ISBN 10: 0071762868 ISBN 13: 9780071762861
New Hardcover Quantity Available: 2
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description McGraw-Hill, 2011. Hardcover. Book Condition: Brand New. 1st edition. 256 pages. 9.50x6.50x1.00 inches. In Stock. Bookseller Inventory # __0071762868

More Information About This Seller | Ask Bookseller a Question

Buy New
20.48
Convert Currency

Add to Basket

Shipping: 2.75
Within United Kingdom
Destination, Rates & Speeds

9.

Bates, Suzanne
Published by Mcgraw-Hill Publ.Comp. (2011)
ISBN 10: 0071762868 ISBN 13: 9780071762861
New Softcover Quantity Available: 1
Seller
Rating
[?]

Book Description Mcgraw-Hill Publ.Comp., 2011. Book Condition: New. Bookseller Inventory # TB9780071762861

More Information About This Seller | Ask Bookseller a Question

Buy New
20.83
Convert Currency

Add to Basket

Shipping: 4.32
From Germany to United Kingdom
Destination, Rates & Speeds

10.

Bates, Suzanne
Published by McGraw-Hill (2011)
ISBN 10: 0071762868 ISBN 13: 9780071762861
New Hardcover Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description McGraw-Hill, 2011. Hardcover. Book Condition: Brand New. 1st edition. 256 pages. 9.50x6.50x1.00 inches. In Stock. Bookseller Inventory # z-0071762868

More Information About This Seller | Ask Bookseller a Question

Buy New
22.57
Convert Currency

Add to Basket

Shipping: 2.75
Within United Kingdom
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book