501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition (MARKETING/SALES/ADV & PROMO) - Softcover

Feltenstein, Tom

Softcover

ISBN 10: 0071740635 ISBN 13: 9780071740630

Publisher: McGraw-Hill Education, 2010

Synopsis

Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltensteinhas upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:

• Planning the Battle--and Choosing the Right Tactics
• eMarketing, Digital Media/Social Networking
• Grand Opening/Reopening and Holidays
• Four Walls Marketing
• Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
• Marketing Measurement

No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty ofyour existing customers--and win more new customers than you can handle.

About this title

About the Author:

About the Author
Tom Feltenstein is the CEO and founder of Power Marketing Academy, a leading consulting firm that consults and educates businesses in the industries of retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, trainings and speaking events.

A visionary counselor to Fortune 500 companies and franchise organizations, he speaks and holds seminars to over 60 companies a year all over the world.

Prior to his 25 year trajectory as a consultant to Fortune 500 companies, he began his career with McDonald's Corporation. He later served as senior vice-president for Bozell, an international multi-billion dollar advertising agency.

Author website: http://www.tomfeltenstein.com/

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2010
• ISBN 10: 0071740635
• ISBN 13: 9780071740630
• Binding: Paperback
• Edition number: 2
• Number of pages: 464