The Complete Book of Perfect Phrases for High-Performing Sales Professionals (Perfect Phrases Series) - Softcover

Bacal, Robert; Brooks, William T.

Softcover

ISBN 10: 0071636099 ISBN 13: 9780071636094

Publisher: McGraw Hill, 2009

Synopsis

The Right Phrase forEvery Sales Situation

A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time.

The CompleteBook of Perfect Phrases for High-Performing Sales Professionals isthe ultimate field guide for speaking and writing your way to salessuccess. You’ll find perfect phrases for:

Lead Generation

• Turn cold calls into profitable relationships
• Expand your customer base
• Write engaging letters and e-mails

Sales Calls

• Get access to decision makers
• Present your product in compelling language
• Resist objections and stalling tactics

Customer Service

• Develop a rapport with every client
• Handle the most difficult of customers
• Close every conversation on a positive note

About this title

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

About this edition

• Publisher: McGraw Hill
• Publication date: 2009
• ISBN 10: 0071636099
• ISBN 13: 9780071636094
• Binding: Paperback
• Number of pages: 736