The Big Book of Marketing

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9780071621250: The Big Book of Marketing

"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association

"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University

"A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce

The Biggest Companies. The Boldest Campaigns.
THE BEST INSIDER'S GUIDE ON THE MARKET.

The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade―fascinating, exclusive, real-world case studies from an all-star roster of companies, including:

ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com

No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business.

Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.

"synopsis" may belong to another edition of this title.

About the Author:

Anthony G. Bennett has worked as a marketing and sales executive at several Fortune 100 companies. He teaches marketing at Georgetown University.

"About this title" may belong to another edition of this title.

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Book Description McGraw-Hill. Paperback. Book Condition: New. Paperback. 400 pages. Dimensions: 9.2in. x 7.3in. x 0.8in.A real world tool for helping develop effective marketing strategies and plans. -- Dennis Dunlap, Chief Executive Officer, American Marketing Association For beginners and professionals in search of answers. -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University A must read for every business major and corporate executive. -- Clarence Brown, former Acting Secretary, U. S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDERS GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the worlds most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the tradefascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen Alcoa American Express Amtrak Antimicrobial Technologies Group APL Logistics Arnold AT and T Atlas Air Bloomingdales BNSF Boeing Bristol-Myers Squibb Burson-Marsteller BzzAgent Caraustar Cargill Carnival Coldwell Banker Colgate-Palmolive Colonial Pipeline Con-way Costco Dean Foods Discovery Communications Draftfcb DSC Logistics DuPont Edelman ExxonMobil Fabri-Kal FedEx Trade Networks Fleishman-Hillard Ford Frito-Lay GE Greyhound Hair Cuttery Hilton HOLT CAT IBM Ingram Barge Ingram Micro International Paper John Deere Kimberly-Clark Kodak Kraft L. L. Bean Landor Long Island Rail Road Lulu. com Mars MCC McCann McDonalds McKesson Nationals NCR New York Times Nordstrom Ogilvy Action OHL 1-800Flowers. com Overseas Shipholding Group Owens Illinois P and G Papa Johns Paramount Pictures Patagonia PepsiCo Pfizer Porter Novelli RAPP Ritz-Carlton Safeway Saks Fifth Avenue Sara Lee SC Johnson Sealed Air Sears Silgan Skyhook Snap-on Tools Southwest Sports and Leisure ResearchGroup Staples Stoner Supervalu Synovate Tanimura and Antle TBWA Tenet Healthcare Texas Instruments 3M ToysRUs Trader Joes Tupperware Under Armour United Airlines United Stationers Verizon VISA Weyerhaeuser Wilson Sporting Goods Wunderman Xerox Y and R Zappos. com No matter what business youre in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice youll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT and T and others. He resides in McLean, Virginia. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780071621250

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Book Description McGraw-Hill Education - Europe, United States, 2010. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. A real world tool for helping develop effective marketing strategies and plans. -- Dennis Dunlap, Chief Executive Officer, American Marketing Association For beginners and professionals in search of answers. -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University A must read for every business major and corporate executive. -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world s most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade-fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * ATT * Atlas Air * Bloomingdale s * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * * Mars * MCC * McCann * McDonald s * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * * Overseas Shipholding Group * Owens Illinois * P G * Papa John s * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe s * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * YR * No matter what business you re in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including ATT and others. He resides in McLean, Virginia. Bookseller Inventory # APC9780071621250

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