Perfect Phrases for Sales and Marketing Copy (Perfect Phrases Series) - Softcover

Callen, Barry

Softcover

ISBN 10: 0071495908 ISBN 13: 9780071495905

Publisher: McGraw-Hill Education, 2007

Synopsis

The Right Phrase for Every Situation...Every Time

Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this book gives you the how-tos and examples you need to make every ad or marketing piece succeed.

Find out the

• 23 creative approaches to naming a product, service, or business
• 18 ways to write a great headline
• 6 steps to creating memorable radio and TV ads

A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format, providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more. It's your ultimate resource and one-stop reference for phrases that provoke, phrases that inspire, phrases that sell.

About this title

Synopsis:

This book provides perfect phrases for the right situation, every time. Whether it's writing grants or generating sales leads, the "Perfect Phrases" series has the tools for precise, effective communication in any situation. With "Perfect Phrases" books, you have all the phrases you need to get things done, right at your fingertips!

About the Author:

Barry Callen is a marketing and advertising consultant, lecturer, and teacher with more than 30 years experience in all forms of media, from TV to direct mail to the Internet.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2007
• ISBN 10: 0071495908
• ISBN 13: 9780071495905
• Binding: Paperback
• Number of pages: 288