Marketing Power Plays: How the World's Most Ingenious Marketers Reach the Top of Their Game

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9780071475587: Marketing Power Plays: How the World's Most Ingenious Marketers Reach the Top of Their Game

The Last Word in Success from the First Name in Business

The new Power Plays series from BusinessWeek analyzes the hard-hitting, highly focused insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in today's competitive market. Each book includes real case studies, proven strategies, and the keen industry insight that has made BusinessWeek the world's number-one authority.

  • Each specialized playbook showcases the top industry leaders and headline-making success stories that everyone wants to know about-and learn from
  • Features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon
  • Packed with best-practice sidebars, call-outs, how-to strategies, to-do lists, and insider advice in a breezy, no-nonsense style
  • Arms managers and executives with tools they can put to work immediately
  • Each book will include interactive features and downloads on BusinessWeek.com

This power-packed guide delivers proven career-making secrets and game-plan strategies from business legends like Phil Knight at Nike and Anders Dahlvig at IKEA, and rising stars like Jim McDowell at Mini USA.

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About the Author:

BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.

"About this title" may belong to another edition of this title.

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