BusinessWeek Marketing Power Plays

ISBN 13: 9780071475587

Marketing Power Plays

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9780071475587: Marketing Power Plays

Learn the Plays

Make Your Move

  • Build an IKEA-style global brand the way Ingvar Kamprad does
  • Use Hans Straberg's tactics at Electrolux to sweep in profits
  • Bank on thinking locally like Citigroup's Steven Freiberg
  • Keep your company tuned in the way Judy McGrath does at MTV

And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

BusinessWeek Power Plays

Leadership Power Plays

Strategy Power Plays

Game On.

Visit businessweek.com/powerplays

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About the Author:

BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.

"About this title" may belong to another edition of this title.

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