Presentations that Change Minds: Strategies to Persuade, Convince, and Get Results (BUSINESS BOOKS) - Hardcover

Gordon, Josh

3.33

15 ratings by Goodreads

9780071461092: Presentations that Change Minds: Strategies to Persuade, Convince, and Get Results (BUSINESS BOOKS)

Hardcover

ISBN 10: 0071461094 ISBN 13: 9780071461092

Publisher: McGraw Hill, 2006

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This title provides surefire strategies to help you win the hearts and minds of every crowd for every purpose. "Presentations that Change Minds" illustrates fourteen proven strategies for creating and delivering winning presentations. Just as importantly, it shows you how to determine which strategy will work best in a given situation and how to apply a range of best practices for realizing that strategy. Presentations guru, Josh Gordon supplies sample timelines for delivering presentations based on the various strategies. He also gives expert advice and guidance on how to read an audience and alter its collective mindset; how to avoid dangerous assumptions that can sink a presentation; how to prepare physically and mentally; and much more.

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Review:

A book to dip into. Chapters are helpfully labelled by goals... there are good insights into audience participation too.
-- Management Today, November 2007

From the Back Cover:

14 essential strategies for winning over every crowd

Do you have the persuasive power to convince your audience to do exactly what you want them to do? Can you change its collective mindset? Whether you want someone to buy your product, fund your research, adopt your solution, learn from your experiences, or trust your vision, success only comes when you know the 14 essential presentation strategies used in presentations today. Presentations That Change Minds arms you with the skills you need.

For the first time, these hidden tools of persuasion are laid bare. You'll learn how to outline your ideas, illustrate the benefits of the change you seek, and explain your plan for making those benefits a reality in a way that's appealing to your audience. Just as importantly, you will learn how to create excitement, use humor, build trust, tell a story, persuade with facts, even win over the most hostile audience to your solution, your product, or your way of thinking.

Imagine how much more successful you would be if you could win over every audience you face. With each of the 14 easy-to-master strategies, you'll be able to do just that, by discovering

Real-world examples of each strategy in action
An explanation of how the strategy changes an audience's mind
Dangerous assumptions to avoid
Ways to anticipate and find opportunity
Preparation tactics so you face every audience with a plan to win
Presentation tips for maximum impact
Strategies for securing commitment, change or a sale

Every group you'll address is different, and every persuasive presentation you make has to be carefully tooled to win them over to your side. With a step-by-step exploration of each strategy, you'll learn how to tailor your presentation to suit the specific needs of the group you want to reach.

Strategies to win over every crowd

Every presentation you give is an opportunity to change someone's mind. Turning an audience around to your way of thinking--whether it's for a product, a solution, or a service--means big success. Presentations That Change Minds gives you the strategies you need to unlock the power of persuasion.

Presentations expert Josh Gordon shows you how to reach the minds of your listeners--and then how to change them. With 14 proven presentation strategies, he arms you with surefire skills for working the room to your advantage and getting any audience interested in what you have to offer. Based on research involving thousands of respondents and over fifty contemporary interviews, this book presents step-by-step directions for getting an audience to accept your new idea, change a perception, and give you the commitment you seek.

Using real case studies from some of the greatest communicators and leaders of our time, Gordon guides you step by step through each presentation strategy. These examples come from such luminaries as

Steve Jobs * Donald Trump * Walt Disney * Bill Gates * Ronald Regan * Bill Clinton * Princess Diana * John F. Kennedy * Ross Perot * Steve Forbes * Akio Morita

"The opportunity to make your presentations dramatically more persuasive is here in this book. Read it before your competition does."--Joanne Melton, Publisher, Presentations Magazine

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