Persuasive Proposals and Presentations (The McGraw-Hill Professional Education Series) - Softcover

Pierce, Heather

Softcover

ISBN 10: 0071450890 ISBN 13: 9780071450898

Publisher: McGraw-Hill Education, 2004

Synopsis

This book speaks directly to sales and marketing professionals and managers, showing them how to write proposals and presentations that sell

It takes a short, no-nonsense approach, and delivers the lessons that make the difference between being the winner and being an “also-ran.”

Will be augmented by an MHPE web site that offers additional supporting materials.

About this title

From the Back Cover:

Persuasive Proposals and Presentations

Persuasive writing wins business and builds careers. Persuasive Proposals and Presentations details twenty-four frontline techniques that today's best business writers use to answer questions, eliminate uncertainties, and move readers toward a successful close. Whether you're presenting to a client for the first time, responding to a formal Request for Proposal (RFP), or submitting an informal proposal on your own, this hands-on guidebook will dramatically improve your persuasiveness by showing you how to:

Tell readers what they want to hear * Focus on a theme * Detail unique qualifications * Stick to the point * Use endorsements effectively * Write for your audience * Create organized appendices * Enhance readability

You don't have to be a great writer to create a winning proposal; you just need to know how it's done. Persuasive Proposals and Presentations will provide you with professional tips and techniques for writing proposals that prove to your readers that you are organized, interested, easy to work with, and, above all, the best choice.

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2004
• ISBN 10: 0071450890
• ISBN 13: 9780071450898
• Binding: Paperback
• Number of pages: 64