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An advertising hall-of-famer and business legend reveals the secrets of his success. Best known for conceiving the idea of outdoor advertising, Karl Eller embodies the spirit of American entrepreneurship at its finest. "Integrity Is All You've Got" is the chronicle of a singular life in business and all its "chills, thrills, deals, risks, gambles, crash landings, and miraculous recoveries." the readers get: a first behind-the-scenes look at the life of a business legend; powerful lessons that managers and entrepreneurs can apply; Eller's guiding principles for racking up successes; and recovering from "crash landings" that center on the critical importance of integrity.
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- PublisherMcGraw-Hill Education
- Publication date2005
- ISBN 10 0071448780
- ISBN 13 9780071448789
- BindingHardcover
- Number of pages224
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Integrity Is All You've Got: And Seven Other Lessons Of The Entrepreneurial Life
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Integrity is All You've Got: And Seven Other Lessons of the Entrepreneurial Life
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Integrity is All You've Got: And Seven Other Lessons of the Entrepreneurial Life
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Integrity is All You've Got: And Seven Other Lessons of the Entrepreneurial Life
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Integrity is All You've Got: And Seven Other Lessons of the Entrepreneurial Life
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Integrity is All You've Got: And Seven Other Lessons of the Entrepreneurial Life
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INTEGRITY IS ALL YOU'VE GOT: AND
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