Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything

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9780071422734: Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything

A proven approach for readers for marketing themselves and their ideas where and when it matters most

All successful people excel at selling at least one important product: themselves. Without the aid of PowerPoint or flip charts, these movers and shapers can impress key decision makers almost instantly even in everyday settings, such as elevators, hallways, and washrooms. In Get Them to See it Your Way, Right Away, top communication consultant and executive coach Ruth Sherman shows readers how to cultivate the communications skills needed to market themselves and their ideas in any setting and get the results they want. Taking a systematic, real-world approach, she coaches readers in how to:

  • Make people want to listen to what they have to say
  • Eliminate distractions and get an audience to focus on their message
  • Pick up on verbal and nonverbal feedback
  • Know which question to ask when there's time only for one
  • Know when to back off, retool, and live to pitch another day

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From the Back Cover:

“Ruth Sherman’s systematic approach to selling yourself and your ideas is foolproof. Read this book and watch your stature and bottom line grow.”—Julie Jansen, author of I Don’t Know What I Want, But I Know It’s Not This

A proven approach to selling yourself and your ideas when and where they matter most

  • Do you avoid going to networking events because you won't know anyone who will be there?
  • Do you get tongue-tied when speaking to powerful people?
  • Have you ever had someone shut you down when you knew you had a great idea?
  • Are you convinced that some people are born with charisma - and you're not one of them?

Then this book is for you.

Every personal contact you make is an opportunity to inspire, persuade, and advance business and personal interests. The challenge is to make a good impression quickly and grow it into something that lasts. This no-nonsense guide offers proven methods for marketing yourself and your ideas skillfully and successfully, whether you're talking to your CEO or your PTA.

In Get Them to See it Your Way, Right Away, top communication consultant Ruth Sherman provides a step-by-step approach to techniques and behaviors that will help you get the results you want in any setting. Combining stories from the front with tips, tools and worksheets, Sherman shows you how to:

  • Organize thoughts quickly and concisely and deliver them with impact
  • Generate a great, lasting impression using common-sense (but rarely used) techniques
  • Develop personal appeal that makes people want to listen to what you have to say
  • Identify which question to ask when there's only time for one
  • Recognize when to back off, retool, and live to pitch another day

About the Author:

Ruth Sherman (Greenwich, CT) is an internationally respected authority on speech and interpersonal communication and the president of Ruther Sherman Associates, L.L.C., an executive consulting and training firm.

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Ruth Sherman, Ruth Sherman
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