Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price

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9780071408813: Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price

In a marketplace too often focused on price, Value-Added Selling provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client's terms, orient a pitch to fit the client's needs, and close the deal. It gives sales pros the tools and confidence they need to­­now and forever­­deemphasize price in the selling equation.

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About the Author:

Tom Reilly is president of Tom Reilly Training, Inc., a value-based sales and sales management training company.

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Reilly,Tom
Published by McGraw-Hill (2002)
ISBN 10: 0071408819 ISBN 13: 9780071408813
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