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Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price - Hardcover

 
9780071408813: Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price
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In a marketplace too often focused on price, "Value-Added Selling" provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client's terms, orient a pitch to fit the client's needs, and close the deal. It gives sales pros the tools and confidence they need to - now and forever - deemphasize price in the selling equation.

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About the Author:

Tom Reilly is president of Tom Reilly Training, Inc., a value-based sales and sales management training company.

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  • PublisherMcGraw-Hill Professional
  • Publication date2002
  • ISBN 10 0071408819
  • ISBN 13 9780071408813
  • BindingHardcover
  • Edition number2
  • Number of pages256
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