Desktop Video Studio Bible: Producing Video, DVD, and Websites for Profit (Digital Video and Audio Series) - Softcover

Avgerakis, George

Softcover

ISBN 10: 0071406123 ISBN 13: 9780071406123

Publisher: McGraw-Hill Inc.,US, 2002

Synopsis

A manual on setting up and operating your own desktop video studio. It examines the powerful digital media tools available and how they interrelate, as well as the radical business arrangements created by digital technology. The author also discusses media outlets - where the business is.

About this title

Review:

Excerpts from review by Steve Vandergriff ...The book begins with a history of e-Media and concludes with a chapter on crew management and collections. Along the way there are chapters that cover getting your first job, starting your own business, finding and retaining clients, bidding on work and managing legal issues. The book reads like a historical account of the author's life in the media production business - something that can be a good thing. Let's face it, we all need mentors who have paid the price and are willing to share their experiences to steer us around the same pitfalls that once devoured them. Each chapter is written in meticulous detail, sometimes to a fault, recounting the author's lucky breaks, smooth moves, and yes, even his failures. I for one appreciate the simple, honest approach taken in the "Desktop Video Studio Bible"; I like the fact that Mr. Avgerakis is willing to mix in some painful memories and miscalculations along with his successes and noteworthy achievements. Overall I'd have to say that the book has great balance in this regard. From a practical business sense, there is a wealth of information in this book; since creative media delivery so often involves unforeseen intangibles, a project can quickly turn from black to red. This book invests a great deal of print real estate in teaching the reader how to outwit the client by exercising business savvy and financial acumen. This is generally helpful information, since most of us are creative types who like to spend our time producing, rather than counting beans and reviewing contract terms and conditions. Indeed the book gobbles up a lot of ground, providing lengthy opinions on how to builda demo reel, how to dress for interviews and presentations, what to say, what not to say, and so on. While it's true that much of this is common sense, I've learned that common sense can be a rare commodity at times...

From the Back Cover:

YOUR OWN PRODUCTION BUSINESS - SUDDENLY AFFORDABLE

Today's video production tools have radically democratized the industry. Just ten years ago, a few major facilities dominated the media production scene. If you wanted to design print, produce video, create CD-ROMs, or design websites, you had to spend millions in education, equipment and software. Now, thousands of small shops serve companies from major TV networks to corporate communications departments, advertising agencies to home consumers, and everything in between. And there's plenty of business for even more shops! If owning and operating your own desktop studio intrigues you, Desktop Video Studio Bible gives you an explicit start-to-success roadmap! And it doesn't cost a fortune!

There's no other book that offers you comprehensive guidance on all aspects of setting up and running your own desktop video business. Expert George Avgerakis'who runs a successful multimedia studio in New York City, as well as writes and speaks professionally on the subject'generously shares his insider's edge and years of experience in this complete guide to getting up and running with your own one-person video production shop.

THE ONLY BOOK YOU NEED TO SET UP AND OPERATE YOUR OWN DESKTOP VIDEO STUDIO
- Includes essential information for starting a business designing print, producing video, creating CD-ROMs and DVDs, and designing websites - the full multimedia spectrum
- Tells you how to find clients and what to say to close a deal
- Explains what tools you need and how you can grow your facility in small affordable stages
- Gives you selection criteria to make sure you get what you need, at the right price
- Profiles and fully explains how digital media interrelate
- Tells you where the business is and how to get it (with a focus of media outlets)
- Shows you how to make your first portfolio or show reel.
- Clarifies details with over 50 diagrams and illustrations
- Gives you essential information on contracts and budgets

You can make it in desktop production! It's all here in this book. It's all possible - and a six figure income too. This book tells you how.

About this edition

• Publisher: McGraw-Hill Inc.,US
• Publication date: 2002
• ISBN 10: 0071406123
• ISBN 13: 9780071406123
• Binding: Paperback
• Number of pages: 413